Using the process below, we successfully resolve nearly every Gmail blacklisting we encounter.
Before contacting Gmail, you must stop the behavior that triggered the blacklist. If you do not, sending in their contact form will not help.
We have anecdotal evidence that requesting removal without fixing the problem only leads to more severe filtering.
Don’t forget to check out our blacklist removal instructions for other email service providers (ESP).
If you don’t know how to complete this process on your server, consider our email blacklist removal service.
Gmail Blacklist Removal Instructions
In most cases, if you have stopped the spam originating from your server, Gmail will remove your IP in 3-5 business days. If you are still blocked after 5 days, you may need to contact Google for assistance.
Note that this form is only for email that is blocked not for email going into the Spam folder. Inbox placement is a different issue and requires a different process to resolve.
See below for more details on how to use this form. You must submit full, correct information or your request may not be processed.
Note that Google does not reply to these form submissions. You will simply know that it was processed if your IP is unblocked.
To report delivery issues to Gmail, use their Report a delivery problem between your domain and Gmail form.
Why Gmail Blacklists Server IPs
Gmail does not disclose the details of their filtering process. If they did, spammers would quickly find a way around their filters. However, we’ve learned about some common reasons why Gmail may reject email from your server.
The most common reasons are:
- Sending large volumes of email.
- Sudden changes in email volume.
- Sending email to “spam trap” addresses.
- Sending email to unknown users.
- Inclusion of your server’s IP on public blacklist.
- Gmail users marking your messages as spam.
- Using a new IP address to send email.
- Incorrect DNS Settings
If your server is doing any of these things, then you appear to be sending spam. As a result, Gmail may block your server’s IP address.
If you want to get off and stay off the blacklist, you must dig into your server and understand why your server was blacklisted. If you do not, then your removal effort will be wasted.
Research by ReturnPath, our investigations and other email delivery experts, suggests that Google may use signals from these public blacklists:
- pbl.spamhaus.org – This blacklist includes dynamic and non mail server IP ranges. For a server to be listed in here would be unusual.
- sbl.spamhaus.org – This blacklist includes emails that Spamhaus has identified as spam.
- xbl.spamhaus.org – This blacklist includes bots and exploit agents.
- cbl.abuseat.org – This blacklist includes emails sent to spam traps or reported by their users as spam,
Common Reasons for Blackisting
When I dig into a server that has been blacklisted by Gmail, I usually find one of these three causes:
- Spammers exploiting web applications (>90%).
- Customer’s password or computer compromised (~5%).
- Poor email practices such as blindly forwarding email to Gmail (~5%).
In over 90% of cases, hackers use insecure web applications to send spam.
When they do this, spam volume, user complaints and other issues trigger the Gmail blacklist filters. They start blocking your server to protect their users from spam. We’ve seen spammers send email using SSH tunnels.
Gmail Blacklist Removal Process in Detail
Here’s the steps we take with any Gmail blacklist investigation:
- Check email server logs for 500 errors.
- Search for email blocks to other ESPs and public blacklists.
- Look for Excessive SMTP Authentications, especially from varying IPs for the same user.
- If you have PHP scripts, configure PHP to log mail using the mail.log ini entry.
- Lookup your IP in your favorite blacklist lookup tool.
- Check your server’s sending reputation at SenderScore.org.
- Examine bulk forwarding email to Gmail.com and related domains.
- Review newsgroup settings.
- Identify any bulk marketing campaigns that may be on the server.
- Verify that DNS related entries (PTR, DKIM, SPF) are correct.
- Look at historical logs and determine if the email volume to Gmail has increased.
This process can be time consuming, especially on a busy server. I recommend you start by checking for user compromises, while these account for relatively few cases, they are much easier to diagnose than web application issues.
While digging into the server’s email history, keep a watch on:
- New 550 and 421 errors from other email providers
- IP listings in public blacklists.
- Changes in the Gmail Blacklist response code
- Your SenderScore.
Usually, this investigation turns up a compromised web script or email user’s password. You can then fix this issue by updating or removing the script or simply resetting the user’s password.
Once you fix the underlying issue, monitor the server’s email volume and response codes from Gmail. If things do not clear up, then you can submit a removal request to Google.
In most cases we handle, we actually never have to submit a request. Cleaning up the issue and fixing any DNS problems will usually resolve the listing in 3-5 days.
Gmail SMTP Errors
Blacklists block your email they do not route it to the spam folder. (See our post on why email is going to the spam folder).
If you are blacklisted, your email will be rejected with a 421 or 550 SMTP error.
You can spot this in your email server’s logs:
Example of a 550 Error:
Remote_host_said:_550-5.7.1 Our_system_has_detected_an_unusual_rate_of unsolicited_mail_originating_from_your_IP_address. _To_protect_our users_from_spam,_mail_sent_from_your_IP_address_has_been_blocked. Please_visit_http://www.google.com/mail/help/bulk_mail.html _to_review_our_Bulk_Email_Senders_Guidelines
Example of a 412 Error:
421-4.7.0 unsolicited mail originating from your IP address. To protect ourn421-4.7.0users from spam, mail sent from your IP address has been temporarilyn4 21-4.7.0 rate limited. Please visit http://www.google.com/mail/help/bulk_mail.n421 4.7.0 html to review our Bulk Email Senders Guidelines. l41si55243084eef.158 - gsmtp
If you see either of these errors, then you are blacklisted and you can work on getting off the list.
Gmail SMTP Error Codes
|421, “4.4.5”, Server busy, try again later.|
|421, “4.7.0”, IP not in whitelist for RCPT domain, closing connection.|
|421, “4.7.0”, Our system has detected an unusual rate of unsolicited mail originating from your IP address. To protect our users from spam, mail sent from your IP address has been temporarily blocked. Review our Bulk Senders Guidelines.|
|421, “4.7.0”, Temporary System Problem. Try again later.|
|421, “4.7.0”, TLS required for RCPT domain, closing connection.|
|421, “4.7.0”, Try again later, closing connection. This usually indicates a Denial of Service (DoS) for the SMTP relay at the HELO stage.|
|450, “4.2.1” The user you are trying to contact is receiving mail too quickly. Please resend your message at a later time. If the user is able to receive mail at that time, your message will be delivered. For more information, review this article.|
|450, “4.2.1”, The user you are trying to contact is receiving mail at a rate that prevents additional messages from being delivered. Please resend your message at a later time. If the user is able to receive mail at that time, your message will be delivered. For more information, review this article.|
|450, “4.2.1”, Peak SMTP relay limit exceeded for customer. This is a temporary error. For more information on SMTP relay limits, please contact your administrator or review this article.|
|451, “4.3.0”, Mail server temporarily rejected message.|
|451, “4.3.0”, Multiple destination domains per transaction is unsupported. Please try again.|
|451, “4.4.2”, Timeout – closing connection.|
|451, “4.5.0”, SMTP protocol violation, see RFC 2821.|
|452, “4.2.2”, The email account that you tried to reach is over quota. Please direct the recipient to this article.|
|452, “4.5.3”, Domain policy size per transaction exceeded, please try this recipient in a separate transaction.|
This message means the email policy size (size of policies, number of policies, or both) for the recipient domain has been exceeded.
|452, “4.5.3”, Your message has too many recipients. For more information regarding Google’s sending limits, review this article.|
|454, “4.5.0”, SMTP protocol violation, no commands allowed to pipeline after STARTTLS, see RFC 3207.|
|454, “4.7.0”, Cannot authenticate due to temporary system problem. Try again later.|
|454, “5.5.1”, STARTTLS may not be repeated.|
|501, “5.5.2”, Cannot Decode response.|
|501, “5.5.4”, HELO/EHLO argument is invalid, please review this article.|
|502, “5.5.1”, Too many unrecognized commands, goodbye.|
|502, “5.5.1”, Unimplemented command.|
|502, “5.5.1”, Unrecognized command.|
|503, “5.5.1”, “EHLO/HELO first.|
|503, “5.5.1”, MAIL first.|
|503, “5.5.1”, RCPT first.|
|503, “5.7.0”, No identity changes permitted.|
|504, “5.7.4”, Unrecognized Authentication Type.|
|530, “5.5.1”, Authentication Required. Learn more here.|
|530, “5.7.0”, Must issue a STARTTLS command first.|
|535, “5.5.4”, Optional Argument not permitted for that AUTH mode.|
|535, “5.7.1”, Application-specific password required. Learn more here.|
|535, “5.7.1”, Please log in with your web browser and then try again. Learn more here.|
|535, “5.7.1”, Username and Password not accepted. Learn more here.|
|550, “5.1.1”, The email account that you tried to reach does not exist. Please try double-checking the recipient’s email address for typos or unnecessary spaces. For more information, review this article.|
|550, “5.2.1”, The email account that you tried to reach is disabled.|
|550, “5.2.1”, The user you are trying to contact is receiving mail at a rate that prevents additional messages from being delivered. For more information, review this article.|
|550, “5.4.5”, Daily sending quota exceeded. Learn more here.|
|550, “5.4.5”, Daily SMTP relay limit exceeded for user. For more information on SMTP relay sending limits please contact your administrator or review this article.|
|550, “5.7.0”, Mail relay denied.|
|550, “5.7.0”, Mail Sending denied. This error occurs if the sender account is disabled or not registered within your G Suite domain.|
|550, “5.7.1”, Email quota exceeded.|
|550, “5.7.1”, Invalid credentials for relay.|
|550, “5.7.1”, Our system has detected an unusual rate of unsolicited mail originating from your IP address. To protect our users from spam, mail sent from your IP address has been blocked. Review our Bulk Senders Guidelines.|
|550, “5.7.1”, Our system has detected that this message is likely unsolicited mail. To reduce the amount of spam sent to Gmail, this message has been blocked. For more information, review this article.|
|550, “5.7.1”, The IP you’re using to send mail is not authorized to send email directly to our servers. Please use the SMTP relay at your service provider instead. For more information, review this article.|
|550, “5.7.1”, The user or domain that you are sending to (or from) has a policy that prohibited the mail that you sent. Please contact your domain administrator for further details. For more information, review this article.|
|550, “5.7.1”, Unauthenticated email is not accepted from this domain.|
|550, “5.7.1”, Daily SMTP relay limit exceeded for customer. For more information on SMTP relay sending limits please contact your administrator or review this article.|
|552, “5.2.2”, The email account that you tried to reach is over quota.|
|552, “5.2.3”, Your message exceeded Google’s message size limits. Please review our size guidelines.|
|553, “5.1.2”, We weren’t able to find the recipient domain. Please check for any spelling errors, and make sure you didn’t enter any spaces, periods, or other punctuation after the recipient’s email address.|
|554, “5.6.0”, Mail message is malformed. Not accepted.|
|554, “5.6.0”, Message exceeded 50 hops, this may indicate a mail loop.|
|554, “5.7.0”, Too Many Unauthenticated commands.|
|555, “5.5.2”, Syntax error.|
How to Fill Out the Gmail Blacklist Form
I highly recommend you complete all areas though they are not required. You want to give the Gmail blacklist removal team as much information as possible to decide the you are not a spammer.
Keep it brief and to the point. For example, I commonly use this text:The server had a compromised web application that was used to send spam to Gmail. We have removed this application from the server. Since removing the application, we no longer see unauthorized email being sent to Gmail.
Make sure your headers are complete and in text format. You only need to include one example. In general, I try to find an example that is simplistic. Such as a message going directly from your server to Gmail. If the message was relayed through a third party, the headers can be obscured.
Try to use a text (.txt) file if possible. Avoid Windows or Mac specific formats.
Only copy the relevant portion of the server logs. Just 2-3 entries will suffice. They should look like the examples 550 and 421 examples above.
While not required, this is a key step to show that your server’s DNS is working. Successful results will look similar to:
[jeffh@support ~]$ host -t mx gmail.com gmail.com mail is handled by 10 alt1.gmail-smtp-in.l.google.com. gmail.com mail is handled by 30 alt3.gmail-smtp-in.l.google.com. gmail.com mail is handled by 40 alt4.gmail-smtp-in.l.google.com. gmail.com mail is handled by 5 gmail-smtp-in.l.google.com. gmail.com mail is handled by 20 alt2.gmail-smtp-in.l.google.com.
Make sure you do this from the impacted server using one of the records from your DNS lookup. Successful results will look similar to:
[jeffh@support ~]$ telnet alt1.gmail-smtp-in.l.google.com 25 Trying 18.104.22.168... Connected to alt1.gmail-smtp-in.l.google.com. Escape character is '^]'. 220 mx.google.com ESMTP 30si314099qto.170 - gsmtp
Example of a ping test. Note that if you have firewalls blocking ICMP traffic, this test may fail. If it fails, just do not include it in the removal request.
[root@psa001 ~]# ping alt1.gmail-smtp-in.l.google.com PING alt1.gmail-smtp-in.l.google.com (22.214.171.124) 56(84) bytes of data. 64 bytes from jm-in-f27.1e100.net (126.96.36.199): icmp_seq=1 ttl=45 time=43.8 ms 64 bytes from jm-in-f27.1e100.net (188.8.131.52): icmp_seq=2 ttl=45 time=43.8 ms 64 bytes from jm-in-f27.1e100.net (184.108.40.206): icmp_seq=3 ttl=45 time=43.8 ms 64 bytes from jm-in-f27.1e100.net (220.127.116.11): icmp_seq=4 ttl=45 time=43.8 ms 64 bytes from jm-in-f27.1e100.net (18.104.22.168): icmp_seq=5 ttl=45 time=43.9 ms
This is an open-ended field but keep it short. I usually use this to note any unexpected issues or if a customer had previously sent a removal request but did not clean up the server.
Submit the Form
Once you have all of the data complete, you can submit the form. You should see:
Usually, we see and update within 5 business days.
Just be warned that there are no quick fixes. If you rush off to the removal page without fixing the issue, you will likely just be listed again.
In July 2015, Google launched Gmail Postmaster Tools. This is similar to webmaster tools but for email. If you managed email for your domain or your customers, you may want to sign up.
Hire a Blacklist Removal Expert?
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